‘‘At Red or Dead and now at Hemingway Design we have always had access to what is without doubt Britain’s most comprehensive collection of cultural publications .It has helped us continue to create commercial and critically acclaimed products for over 25 years. Twelve months ago , in association with the biggest popular culture museum in Britain and the University of Wolverhampton we digitised the collection to create a wonderful creative resource the ‘Land of Lost Content’. LOLC is used by design teams from Marks and Spencer to Top Shop , by The BBC and by major advertising and design agencies internationally .From October 2007 Land of Lost Content is available to students and academics with the launch of www.edu.lolc.co.uk. We have partnered with Wolverhampton University and we all believe it will provide an invaluable tool and creative resource that students can take through college and on into their careers and also provide a great resource for teachers”
           Wayne Hemingway MBE

The LOLC website has been totally redesigned with the student in mind. It still contains the world’s largest archive of 20th century popular culture with over 500,000 images from every area of design but it also provides detailed historical, social and artistic background information which can be used within design work or contextual studies.

Some of the new features include 16 ‘mini sites’ each with their own theme and content, a gallery to show off work, a forum and regular competitions. At LOLC we understand that sometimes an image just isn’t enough. That is why we have created our object histories, a detailed historical and social study of some of the objects in our database. Each mini site has links to our object history database.

Initial subscribers to www.edu.lolc.co.uk include Coventry University, University of Brighton, Nottingham Trent and the London Retail Academy and now we would like to make it available to you. The online library will allow tomorrow’s aspiring creatives and designers to rediscover forgotten design from the last century and stimulate new ideas.’’


Check out brand new LOLC Contentzine Newsletter here !

Interview with Wayne Hemingway

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download Wayne Hemingway talk | download the script (*.doc, Microsof Word document)

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Download the presentation file about Land of Lost Content (*.exe self extracting package) here !

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Interview with Stella Mitchell, Land of Lost Content Museum owner

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download Stella Mitchell talk | download the script (*.doc, Microsof Word document)


Interview with Pat Dillon, University Of Wolverhampton Design and Applied Arts Division Leader

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download Pat Dillon talk | download the script (*.doc, Microsof Word document)

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One of our LOLC images used on a swimming pool wall

Want an image of a lovely lady lying across the bonnet of a 1960’s hot rod?

The contents of a Second World War bomb shelter ?

Or a classic mid century modern room set?

A collection of washing powder packets from every decade of the 20th century?

The front cover of the first editions of magazines from Jackie through The Face and ID to Wallpaper?

Try searching for “Cheesy model pointing into the distance”, “crimplene”, “mini skirts” or for any youth culture you can think of.

From cultural icons like Russ Abbott to Milli Vanilli they are all there.

Want an image of a “Straw Donkey from Benidorm”, or “a man in a shellsuit with a dodgy haircut, medallion and moustache”?

There is the world’s largest collection of mass market art from Tretchikoff, through Margaret and Walter Keane, JH Lynch to Athena

Do you need inspiration for that next t shirt or textile print?

Are you a shoe designer who has been through kitten heels, stilettos, flats, square toe, pointed and round and now needs to think where next?

There are houses, apartments, public space, furniture designs, vintage fonts, illustrations

There are vintage greeting cards, post cards, record covers, instruction booklets etc

There are advertising, graphic, font, fashion, textiles, beauty, product design, photographic, architecture, landscape, transport, editorial ideas and images by the thousand and what is more, we expect the Land of Lost Content’s image library to grow on a weekly basis as we photograph more of our collections and add in stuff from collectors around the world




      Here are the facts:

Every image on the LOLC is downloadable.

This means that you can buy any image you want and use it for your design work. Each image only costs £2 and the more you buy the cheaper it gets.

We know how important referencing is for students.

As far as it is possible all our images are available with bibliographical material. This way your referencing can be as accurate and detailed as possible.

We want LOLC to be as interactive as possible.

Our aim for LOLC is to make it as community orientated as we can. You are able to show off your own LOLC inspired work and we will display every month some of the best images from our huge collection. We also have regular competitions and a detailed forum.

Your LOLC account will follow you throughout your studies and your career.

With your own individual account you can create goodie bags which store your favourite images or images you have used for specific courses, projects and designs. The unique way LOLC works, means that you can use the goodie bags you have created and images you have chosen throughout your school, college and university studies. When you finish your studies LOLC will hold onto to your account and goodie bags for two years. This will allow time for you to find work in your chosen career and, if your business subscribes, reclaim you old account and images.




We have designed www.edu.lolc.co.uk to help you not only find your perfect image, but also to provide detailed historical, social and artistic background information which you can use within your designs or your contextual studies.

www.edu.lolc.co.uk has 16 ‘mini sites’ each with its own theme and content. Each mini site has three unique ways of sharing information.

Specific Searches:

These searches do the work for you! We have created loads of searches which give you images specific to that mini site. For example in the LOLC House we have specific searches relating to each room in the house, and the objects you might find in them.

Timeline:

The timeline focuses on a particular area relating to each mini site and works in the same way as the specific search but follows a chronological order. So if you need to find out what decade the Atari 2600 videogame console was released look no further than the LOLC house’s, children’s bedroom, toys timeline.

Object History:

At LOLC we understand that sometimes an image just isn’t enough. That is why we have created our object histories. Each mini site has links to our object history database, and to objects which could be found there. This means not only can you buy images from LOLC, but you can find the answers to such questions as: What year is it from? Who created it? Who used it and why did it become a design icon? Each object’s history is carefully researched, referenced and link to other useful internet sources.






LOLC is primarily a resource which is designed to inspire a new generation of students. All our images can be searched for and studied at no cost to students. If you do find an image you like, you do not have to immediately pay for the image to get a copy. You can right click and save the image for later use. This image does contain a water mark but we believe it is good enough to be used in mock ups and preliminary/rough sketches. If you are happy with the image you can then buy it for your final project.

Our prices for downloading images are:

£2 per image or

6 images for £10

12 images for £20

15 images for £25

25 images for £40

50 images for £80

Images downloaded will be10x13cm at 72dpi.

We have tried to cost our images at a competitive rate and we believe that ours costs are comparable to what it costs to get decent colour photocopies. If you throw in the fact that our images get cheaper the more you buy we feel we have provide a good deal.

Each image on the website had been scanned, cropped and sized by our team of scanners. By using our images students can spend less time messing about trying to get a scanner to work or an image straight and more time designing their own work.

Finally and most importantly the reason we charge for our images is because we want to protect those using them. We have put in place a system which allows students and academics to reuse images in their work and not have to worry about being sued by the originators. This allows our images to be used at their fullest potential without fear of reprimand.